for service-based small businesses & entrepreneurs

Library & Downloads

We created this library to be a central source for our growing collection of educational resources, freebies, and reference links to help you build a strong brand and grow your business. 

Browse this page by scrolling or jump to a section by choosing a category below.


Ultimate List of Core Values

Public Google Spreadsheet

A spreadsheet of over 500 core values that you can add to your business.

Brand Personalities & Archetypes Reference Chart

Public Google Spreadsheet

An extensive chart overlapping Aaker’s 5 Brand Personality Dimensions and Jung’s Brand Personality Archetypes for the honing in on your brand’s personality and solidifying the messaging. 


“Branding With Love” — A 30-point checklist

11-page PDF Document

A general framework to guide you in building a strong, cohesive brand that people will love and support.

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