Branding & Web Glossary

Understanding the Lingo
Brand Collateral

Synonyms: Marketing Collateral, Collateral, Marketing Materials

Brand collateral refers to the collection of media and promotional materials that are designed to represent a brand and convey its identity to the public. The term encompasses a wide variety of materials, including but not limited to logos, taglines, business cards, brochures, flyers, and other printed or digital materials.

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