Branding & Web Glossary

Understanding the Lingo

Synonyms: Branding, Brand Identity

Brand is the “name, term, design, symbol, wording, visuals, or any other feature that identifies one seller’s product or services distinct from those of other sellers.” Brands are used in business, marketing, and advertising. The name “brand” comes from the practice of “branding” cattle to differentiate one man’s cattle from another.

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