Branding & Web Glossary

Understanding the Lingo

Synonyms: .jpg, JPEG, .jpeg

JPG format creates small files by using compression and therefore the files are quick to upload and download. JPGs support millions of colors. Most digital cameras and smartphones save your pictures as JPGs. A JPG is “lossy” meaning it that when it is saved as a JPG unnecessary information will be deleted. That means that some quality will be lost or compromised forever when any file is converted to a JPG. So when should a JPG be used? This file type is ideal for photographs, so for your website images, it is a good choice and it is the best choice for social media channels. Exceptions to that rule are if the image needs transparency, the image has text in it, or the file will be animated.

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