Branding & Web Glossary

Understanding the Lingo
Back to Glossary

Term: Keywords

Synonyms: Page Keywords, Meta Keywords, Web Keywords

Meta keywords are a list of the important themes of your page.

Use the following guidelines when creating your keywords:

  • [1] use about 10-15 keywords
  • [2] separate the words or phrases using a comma (you do not need to leave a space between words separated by commas)
  • [3] do not repeat words or phrases
  • [4] put your most important word or phrases at the beginning of your list. It used to be that keywords had a heavyweight in the search results and winning you good results, but because people have abused them, trying to trick search engines, now they have less weight in the search results.

Return to the Glossary

Pin It on Pinterest