Branding & Web Glossary

Understanding the Lingo

Synonyms: Page Keywords, Meta Keywords, Web Keywords

Meta keywords are a list of the important themes of your page.

Use the following guidelines when creating your keywords:

  • [1] use about 10-15 keywords
  • [2] separate the words or phrases using a comma (you do not need to leave a space between words separated by commas)
  • [3] do not repeat words or phrases
  • [4] put your most important word or phrases at the beginning of your list. It used to be that keywords had a heavyweight in the search results and winning you good results, but because people have abused them, trying to trick search engines, now they have less weight in the search results.

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