Branding & Web Glossary

Understanding the Lingo
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Term: Page Title

Synonyms: Title Tag, Web Page Title, Website Page Title, Website Title Tag

Title tags are often used by search engines in their results. The page title will be used in the preview snippets for a given page (that little description you get of the page), on both search engines and when sharing on social. The title is meant to be a concise description of what you will find on that page. Getting your page title right is important both for search engines and for user experience. If you keep your titles under 55 characters, you can expect at least 95% of your titles to display properly.

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