Branding & Web Glossary

Understanding the Lingo
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Term: Pixel

Synonyms: Pixels, DPI, Dots Per Inch, Pixels Per Inch

Pixels are used to represent the width and height of an image on the internet or on your computer screen. Your computer screen uses 72 pixels per inch to display content. If you were to magnetize, zoom in on an image you would see tiny dots of light of different colors representing the image on your screen. The measure for digital images is “dpi” or dots per inch. Each dot represents a pixel.

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