Branding & Web Glossary

Understanding the Lingo

Synonyms: .png, PNG Image, Image

PNG was created as an improved replacement for GIF and allows for image compression (smaller image files) while not losing quality. But unlike GIFs who only support 256 indexed colors, PNG-24, like JPGs, can support up to 16 million colors. Like the GIF, PNG is lossless, so you do not lose any data during compression. 

So when should a PNG be used? They’re ideal for detailed graphics with text, or when you’re working with files that are still being edited. And it’s the only file type for detailed images, like photographs that also support transparency!

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