Branding & Web Glossary

Understanding the Lingo
Search Engine Optimization

Synonyms: Search Engine Optimization, SEO

Search engine optimization, or SEO, is the strategy you implement with the hope of increasing the amount and quality of traffic to your website through “natural” or unpaid keyword searches on search engines. SEO can target different kinds of searches, including image, local, video, news, academic, and industry-specific search engines.

Return to the Glossary

Pin It on Pinterest