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Term: SEO Strategy

Synonyms: SEO, Search Engine Optimization Strategy

SEO Strategy considers what people search for, the search terms or keywords typed into search engines, and also which search engines are preferred by their targeted audience. An SEO strategist will help you optimize your content to be found by search engines through keywords. Your website has an address that anyone can use to find your website (your domain name, for instance, my address is lissasandler.com) but how do people find that address if you don’t give it to them?…mainly through search engines. Most people use Google for their search engine but a smaller amount also uses Bing and Yahoo. So you want to make sure your website is listed with these important search engines. And that your pages are optimized for search engines to index your content. So what are the first things you should do to make your site easy to find on search engines? set the meta tags.

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