Branding & Web Glossary

Understanding the Lingo
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Term: Visual Brand

Synonyms: Visual Branding, Visual Identity, Brand Identity

Visual brand is a visual representation of your business’s personality. Clear, consistent use of your brand’s graphic visual identity reinforces a business’s reputation with whoever experiences it. Using a consistent visual brand also provides cohesiveness across our many communications efforts including social media, website, logo, seal, and colors.

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