Branding & Web Glossary

Understanding the Lingo

Synonyms: Brand Voice, Tone, Brand Tone, Tone of Voice

In the world of marketing and business “voice” refers to the company or business’s “tone” in their written documents. A business or company’s “tone of voice” will influence all of its written text/copy, including its social media, website, email, and marketing media.

Return to the Glossary

Pin It on Pinterest