Kupkakes by Kelz Brand Identity

For this project, we designed the brand identity for the independent baking business, Kupkakes by Kelz. Learn more about this project.

Client:

Kupkakes by Kelz

Scope of Work:

Brand & Press Studio collaborated closely with Keli to create “The Mini” brand identity package, tailored specifically for Kupkakes by Kelz. The package included:

Semi-Custom Main + Alternate Logo Design: A versatile logo design that captures the essence of the bakery and is adaptable for various marketing materials.
Logo Font Pairing: Curated selection of 2 logo fonts.
Color Palette: 5 thoughtfully chosen colors that evoke the warmth, creativity, and sweetness associated with Kupkakes by Kelz.
1-Page Brand Board Style Guide: Comprehensive guide outlining logo usage, typography guidelines, and color specifications for cohesive brand representation.