SugarDoll Cupcakes Brand Identity

We created a custom brand identity for SugarDoll Cupcakes that included a logo suite, color palette, business card, and sticker mockup.


SugarDoll Cupcakes

Scope of Work:

For this project, we collaborated closely with Brittany to create a custom logo based on her drawings to be the foundation of the brand identity for SugarDoll Cupcakes, an independently run bakery business. The package included:

  • Custom Main + Alternate Logo Designs: We redesigned their previous 10+ page WordPress website by creating a customized template using the Divi Theme that was specific to the client’s needs.
  • Logo Font Pairing: Grand Hotel and Amaranth fonts used for the logo.
  • Color Palette: The 5-color brand palette consists of 2 shades of purple, hot pink, black, and white, as requested by the client.
  • Branded Collateral Graphics
  • Vertical Business Card Design
  • Sticker Mockup: A t-shirt design featuring the brand logo.
  • 1-Page Brand Board Style Guide: Comprehensive guide outlining logo usage, typography guidelines, and color specifications for cohesive brand representation.

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