Client:
SugarDoll Cupcakes
Scope of Work:
For this project, we collaborated closely with Brittany to create a custom logo based on her drawings to be the foundation of the brand identity for SugarDoll Cupcakes, an independently run bakery business. The package included:
- Custom Main + Alternate Logo Designs: We redesigned their previous 10+ page WordPress website by creating a customized template using the Divi Theme that was specific to the client’s needs.
- Logo Font Pairing: Grand Hotel and Amaranth fonts used for the logo.
- Color Palette: The 5-color brand palette consists of 2 shades of purple, hot pink, black, and white, as requested by the client.
- Branded Collateral Graphics
- Vertical Business Card Design
- Sticker Mockup: A t-shirt design featuring the brand logo.
- 1-Page Brand Board Style Guide: Comprehensive guide outlining logo usage, typography guidelines, and color specifications for cohesive brand representation.
